Feeding the coast for generations.

Allfresh Seafood is a family-owned and operated business with roots that run deep in Southwest Victoria. Our story started in Port Fairy — a town shaped by the tides — where the wharf was the centre of life and the sea has been part of the Hearn family for as long as anyone can remember.

Over the years, the Hearns worked in seafood and fished waters right around Australia — from the south coast to the tropical north. Those experiences built lasting connections across the industry, meaning wherever our seafood comes from, we can make sure it's the best handled product available before it ever reaches you.

Today the next generation runs the shop floor in Southwest Victoria, keeping things the way the family always has: honest seafood, picked at its best, sold with care.